As part of the event, Dr. Chen Yiwei was invited to present the Development Report on Guangdong Agarwood Craftsmanship and Related Customs, in which she provided a comprehensive overview of the importance, current state, challenges and proposed development solutions for Guangdong’s agarwood intangible cultural heritage.
JUNE 15, 2026
Dr. Chen Yiwei delivers a keynote report at the 2026 Guangdong Cultural and Natural Heritage Day Main Venue Event
During the 2026 Guangdong Cultural and Natural Heritage Day Main Venue Event in Maoming, Dr. Chen Yiwei was invited to present a comprehensive report on Guangdong's agarwood craftsmanship and related customs.
Events
Guangdong Cultural and Natural Heritage Day Main Venue Activities
Date
June 17–20, 2026 (4 days)
Venue
Maoming, Guangdong Province
Organizer
Department of Culture and Tourism of Guangdong Province
Maoming Municipal People's Government
Maoming Municipal People's Government
Theme
Intangible Cultural Heritage Enriches a Better Life
Guangdong Products Travel the World, ICH Delights Every Household.
Guangdong Products Travel the World, ICH Delights Every Household.
Report
IMPORTANCE
Explain the multiple values of preserving agarwood intangible cultural heritage, including economic benefits, rural revitalization, Maritime Silk Road and wellness industries.
CURRENT STATE
Outline Guangdong’s current situation covering policy systems, industrial resources, heritage protection systems and practical promotion work.
CHALLENGES
List existing problems of agarwood heritage in policy support, resource conservation, product innovation and cultural communication.
PROPOSED DEVELOPMENT SOLUTIONS
Put forward countermeasures for policy optimization, cross-industry integration, brand building and standardized industry rules.
Experiencing the Living Heritage
Beyond the academic presentation, visitors also experienced the dynamic vitality of intangible cultural heritage through various traditional craft demonstrations and interactive activities during the event.
These living practices demonstrate that intangible cultural heritage is not merely a memory of the past, but a continuously evolving cultural expression that remains deeply connected to contemporary society.
Afterword
The preservation of agarwood heritage is not only about safeguarding traditional craftsmanship, but also about understanding the historical memory, ecological wisdom and cultural values embedded within it.
Through continued research, cultural exchange and public participation, the fragrance of this ancient heritage may continue to connect the past with the present, inspiring future generations and allowing agarwood culture to flourish in contemporary society.