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JULY 13, 2026
Incense Seal Gathering:
Journey Through Time at Xuelei Fragrance Museum
An immersive cultural experience exploring Song Dynasty fragrance culture through the art of incense seal craftsmanship.
Nose Meets Melody: Incense Seal Gathering

Key Information

Event
Incense Seal Gathering
Guest Speaker
Dr. Chen Yiwei
Date
July 12, 2026(Journey Through Time)
Venue
Multi-function Lecture Hall, B1 Floor, Xuelei Fragrance Museum

As the featured experience of the "Journey Through Time" celebration for the first anniversary of Xuelei Fragrance Museum, Incense Seal Gathering invited visitors to step into the refined world of Song Dynasty fragrance culture. Led by Dr. Chen Yiwei, the event combined scholarly interpretation, traditional craftsmanship and immersive cultural participation in a museum setting.

From the tranquil melodies of the guzheng to the appreciation of Song Dynasty incense culture and the hands-on creation of incense seals, each stage of the event offered participants an opportunity to experience the aesthetics, etiquette and craftsmanship of classical Chinese fragrance culture through both observation and practice.

01
Journey Begins with Guzheng

The event opened with a live guzheng performance, setting a graceful and tranquil tone for the gathering. The gentle melodies filled the museum space, creating a moment of calm and anticipation before the exploration of Song Dynasty fragrance culture began.

02
Exploring Song Dynasty Incense Culture

Dr. Chen Yiwei introduced the cultural background of Song Dynasty incense traditions, guiding participants through the aesthetics, rituals, and deeper meanings behind incense seal craftsmanship. Through her presentation, participants gained insight into how incense was integrated into the artistic and spiritual life of the Song Dynasty.

To further illustrate the craft, a video demonstration of incense seal making was presented during the session. Dr. Chen explained each stage of the process, highlighting key techniques and details, allowing participants to better understand the craftsmanship behind creating an incense seal.

03
Immersive Incense Seal Workshop

Following the cultural presentation, participants entered the hands-on workshop, where they experienced the traditional process of incense seal making under the guidance of Dr. Chen Yiwei and the assisting instructors.

Throughout the workshop, instructors provided hands-on support and answered questions, helping participants create their own refined incense seal works. Intermittent guzheng performances continued during the activity, adding a sense of serenity and elegance to the creative process.

Afterwords

Traditional culture comes alive when it is experienced rather than simply observed. Through scholarly interpretation, live music and hands-on craftsmanship, Incense Seal Gathering offered participants an opportunity to reconnect with the elegance of Song Dynasty fragrance culture in a contemporary museum setting.

We are honoured to have been invited to participate in the first anniversary celebration of Xuelei Fragrance Museum. We look forward to continuing our collaboration in promoting traditional Chinese fragrance culture through meaningful cultural exchange and public education.

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